
The ad becomes an agent: OpenAI tests sponsored chatbots in ChatGPT, and labeling is the only firewall
🕒 Published on Zendoric: September 23, 2026 · 02:26
OpenAI is testing Sponsored Agents — business-funded chatbots that pick up the conversation when you click an ad inside ChatGPT. The company says these sessions stay separate from ChatGPT's own answers and are clearly labeled. That separation is not a detail: it is the entire governance question of AI-native advertising, and it arrives with a $1 billion ad business already behind it.






























