
OpenAI's Sponsored Agents turn the ad into a salesperson — and trust into the thing being spent
🕒 Published on Zendoric: September 17, 2026 · 08:28
OpenAI is testing ads in ChatGPT that don't just show a message but open a conversation with a business-sponsored AI agent. The company says these chats are clearly labeled and kept separate from ChatGPT's own answers. That separation is not a technical guarantee — it's a product decision, and it's the only thing standing between a useful assistant and a very persuasive one.
































