Aitana López doesn't exist and bills €4,000 a month: AI is already competing for real influencers' business

By Zendoric · October 10, 2026.

Aitana López does not exist. She is a character generated entirely with artificial intelligence, but her Fanvue account — a subscription platform for paid content, similar to OnlyFans — bills more than 4,000 euros a month, as Infobae details. The subscription costs 15 euros a month and the account has more than 4,000 followers on that platform, where Aitana sells lingerie photos and exclusive adult content.

On Instagram, where she openly presents herself as "an AI-generated profile", she has 404,000 followers and 376 posts with a fitness, fashion and cosplay aesthetic, plus commercial collaborations with brands.

Behind the character there is no modeling agency but a creative studio: The Clueless, based in Barcelona, made up of five people aged between 27 and 30 who manage two virtual "models". Their stated goal, as Infobae reports, is to offer brands a cheaper alternative to hiring celebrities or human influencers.

Aitana is not, by any stretch, the biggest virtual influencer. That spot belongs to Lu do Magalu, created by the Brazilian retail chain Magazine Luiza, with 9.7 million followers and a Vogue cover in February 2022. Next comes Lil Miquela, with 2.2 million followers and more than 1,500 posts focused on fashion and music, and Milla Sofia, a virtual artist with 686,000 followers devoted to AI-generated songs and cinematic imagery.

There is one detail worth examining closely: engagement on these accounts is low for their size. Lu do Magalu's most-engaged recent post drew 609 "likes" and about 142 comments, far below what human accounts of comparable reach generate — Alex Cooper, host of the Call Her Daddy podcast, with 7.9 million followers, topped 137,000 "likes" on her latest video. That does not slow the business: unlike traditional advertising, which lives off reach and interaction, Aitana's revenue comes from direct subscriptions, a model that does not need virality, only a loyal base of payers.

Our short-term take: this is the automation of a very specific creative job. Five people replace what previously required models, photographers, stylists, locations and travel logistics to produce a fashion or fitness campaign. It is the same pattern we have been documenting in other sectors — the routine and executable is automated before judgment — except that here the "executable" is, literally, a body and a face. Creative judgment (which character to build, with what aesthetic, alongside which brands) remains human; what disappears is the need to hire a real person to embody it.

There is a second, more uncomfortable layer: Aitana sells sexualized content without a person behind her who can give or withdraw consent, because there is no one to ask. That does not make her an illegal or fraudulent case: she is openly presented as AI, something not every virtual character does and which contrasts with the far more serious problem of undisclosed deepfakes impersonating real people. But it does foreshadow a regulatory debate about synthetic sexual content that platforms such as Fanvue are only beginning to address, and that will predictably be settled sooner in this corner of adult entertainment than in more visible uses of generative AI.

In the long run, the Aitana case is a miniature experiment in something bigger: how cheap the production of presence, image and attention can become when a human body is no longer needed to generate it. That is, in essence, the mechanism behind the abundance we defend as AI's horizon: when creating any digital asset of perceived value costs almost nothing, what is scarce stops being production and becomes authenticity and real human attention, precisely the one thing a character like Aitana cannot offer by definition. The irony is that this vacuum of authenticity does not slow the business, it sustains it, as long as the consumer knows clearly what they are buying.