
OpenAI's Sponsored Agents put a salesperson in the chat — and the labeled wall becomes the real product
🕒 Published on Zendoric: September 18, 2026 · 08:38
OpenAI is testing "Sponsored Agents": advertiser-funded AI that holds a conversation with anyone who clicks an ad in ChatGPT. The ad stops being static real estate and becomes a persuader with infinite patience, talking to a human who brought no agent of their own. The separation OpenAI promises — clearly labeled, walled off from the assistant's own answers — is the entire ballgame.













